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AgentForce vs. Einstein: What Salesforce’s New AI Means for You

AgentForce vs. Einstein: What Salesforce’s New AI Means for You

by Dave Galligher | May 22, 2025 | Salesforce

AgentForce vs. Einstein marks a major evolution in Salesforce’s approach to AI. Introduced in 2023, AgentForce represents a shift from predictive insights to autonomous action — designed not just to analyze data, but to act on it. While Einstein AI has long provided...
When to Use Apex Over Flow: A Practical Guide for 2025

When to Use Apex Over Flow: A Practical Guide for 2025

by Dave Galligher | Apr 18, 2025 | Salesforce

As Salesforce continues to evolve, deciding between Apex vs Flow in Salesforce is more important than ever. Flow is now powerful enough to handle most business automation, but Apex remains essential when complexity, performance, or control is required. This guide...
6 Step Process to Reduce Duplicates in Your Salesforce Org

6 Step Process to Reduce Duplicates in Your Salesforce Org

by Dave Galligher | Apr 1, 2022 | Salesforce

If you’ve been in business for any period, you will quickly realize that duplicate records can happen in any CRM product. Unfortunately, Salesforce is not unique in this problem. There are many ways that duplicates find their way into your data system. For...

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